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Data and Content ManagementWith more and more businesses going paperless, the Internet has become a powerful tool for managing and sharing information. Web-enabled databases are useful in two major ways: to share corporate data among a select group of users (usually employees of a particular company), and to disseminate information to the masses via a publicly accessible web site.
Midwest New Media helps businesses and organizations achieve both of these goals, in many cases seamlessly integrating the two to create the most useful web site possible.
Many companies maintain their essential data using numerous spreadsheets and documents, which is better than a paper-only system but far from perfect. Duplicate data, inaccessibility and clutter are just a few of the problems that can arise from such methods of data management.
Midwest New Media can help you change this. By integrating most or all of your corporate data into a single, web-enabled database, your company can save time and money, not to mention plenty of headaches.
How does this work? It's a simple three-step process:
 1. After consulting with you to determine your exact needs, we go to work to create your web-based data management system. The development process usually takes a few weeks to several months, depending on the complexity and amount of information to be managed. 2. Once everything is set up, you'll be able to access and manage your data through a password-protected area of your web site. Simply point your browser to the entry page (e.g. www.yourdomain.com/admin/), enter your user name and password, and you're in! 3. View records by following links -- just like a regular web site. For example, to view or edit information about a particular business prospect, you might click on "Leads and Prospects" in the main menu, then click on the name of the prospect in the database-generated list that appears.The benefits of a web-enabled corporate database are numerous:
Ease of use. View and update corporate records using simple web-based forms. No software to purchase. Instead of having to buy a spreadsheet application or office suite for each user, you simply need a web browser, such as Internet Explorer or Netscape. Limitless reporting capabilities. Like any traditional database, records can be extracted and sorted with ease. Our programming staff can work with you to set up a reporting system that works for you -- records can be viewed and printed from a browser, or even exported as a text or spreadsheet file. Access data from virtually anywhere. With just a web browser and an Internet connection, your corporate information can be accessed from anywhere. No need to transfer files or purchase file-sharing software. Easily control who has access to the database. Grant user-level access privileges by assigning a user name and password to each employee. You can even control who has access to what information. Enhanced security for sensitive information. We can go a step beyond password-protection by implementing SSL security as an additional means of protecting information such as Social Security and credit card numbers. It beats leaving an important file on your hard drive or server for anyone to see! Export data into other applications. Our programming staff can create an export utility for your database management system, allowing you to extract information from your database and then import it into other applications, such as Excel, Access, Outlook, Act! or Goldmine.Online database management systems have many popular applications, including:
Client and prospect information tracking Expense logging (extremely helpful during tax season) Invoicing and timelogs Calendars and task lists Inventory tracking (and other e-commerce capabilities) Client intake forms Mailing lists Employee information User profile managementCall us today at 1-866-742-9150 or request a quote online to find out how we can help you improve your business processes!
With the ever-increasing demand for fresh information on the Internet, content management systems are becoming more and more popular. These systems work in much the same way as the online database systems described above, and allow an organization to maintain its web site without the continued assistance of professional web developer.
Content management systems allow our clients to post the following types of information on their site, in real time and without any programming knowledge:
Corporate news and events Product information and price lists Downloadable documents Links to other sites Job listings Free-form content for informational pagesWe can even configure a web site to allow the administrator (our client) to change certain aspects of the site's appearance, for example colors and text sizes.
Some examples of our content management systems at work:
Workplace Fairness: completely database-drive site with news, court case listings, and legislative action alerts Ohio University Honors Tutorial College: student/alumni database, calendar, and news articles Northern Cincinnati CVB: searchable online visitors guide and events calendar Sharonville Chamber of Commerce: upcoming events and membership directoryTake Your Business to the Next Level
Midwest New Media's database development services can be tailored to fit your needs and situation. The systems we create are flexible and scalable, so your site can grow as your business grows. Although we specialize in building dynamic web sites from the ground up, in most cases we can add database functionality to an existing site. For businesses that want to implement both a corporate database and a content management system, we can integrate the two with ease.
Call us today at 1-866-742-9150, and let us introduce your organization to a world of possibilities!
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