Online Marketing

Many companies spend thousands of dollars building a site, and then turn around and do a poor job of promoting it. Some companies have an "If you build it, they will come" mentality, while others simply do not know how to go about promoting a site, or are unwilling to invest the time and money to do it right.

Promoting a web site is just like promoting a business. In rare cases, a site will benefit from hundreds or thousands of word-of-mouth recommendations. Most of the time, however, web sites do not advertise themselves. The best web site promotional campaigns include advertising and publicity across a variety of media, the Internet being just one of them.

Midwest New Media offers three different web site promotion packages, which can be further customized to suit a client's individual needs.

Description: Our Search Engine Package is an affordable way to start promoting your web site, and is focused on getting your site listed on major search engines and directories, such as Google, Open Directory and AltaVista.

The Process: Midwest New Media will consult with you to develop a list of keywords, categories and a description of your company, all of which will be used to promote your web site to search engines. After that we will assess your site's current positioning, and then we will submit your site to the major search engines and directories.

What You Get: Upon completion of the submission process, we will provide a report detailing where your site currently ranks on major search engines and directories, which ones we've submitted your site to, and what you can do to monitor and improve your site's placement.

Description: The Online Promotion Package is a broader program designed to market your site via the Internet. In addition to all of the services included in the Search Engine Package, we will work with you to utilize other online resources, such as link sharing, banner exchanges, discussion boards, and getting listed on local and specialized web directories.

The Process: Midwest New Media will consult with you to develop an online marketing strategy for your web site. After we have established your goals and set forth a list of keywords, categories and a description of your company, which will be used to promote your site similarly to the Search Engine Package, we will go to work. The first step is to analyze your present online marketing situation and the results that your web site is currently getting. Once this has been assessed, we will make small modifications to your site in an effort to improve its search engine relevance. Next, we will submit your site to search engines and directories, including local and specialized directories if applicable. We will then provide recommendations and instructions on where and how to promote your site online, customized to suit your goals and your type of business.

What You Get: We will provide you with an enhanced version of the Search Engine Package report, which will include information such as what sites are currently linking to you and a list of links to online resources you can take advantage of. Midwest New Media will also create a custom-designed advertisement banner for you, which you can use to promote your site via paid advertising or banner exchanges.

Description: The Complete Web Site Marketing Program is a thorough and comprehensive campaign that utilizes a variety of creative and effective web site promotion methods. This program is designed for companies that want to maximize their web site investment.

The Process: The process we use for the Complete Web Site Marketing Program is like no other web site marketing program in existence, and is exclusive to Midwest New Media. This program consists of the following steps (contact us for additional details):

What You Get: In addition to an enhanced version of the report that we provide as part of the Online Marketing Package, you will receive a free copy of our “Guide to Web Site Marketing,” which includes detailed instructions and ideas on how to promote your web site effectively. As with the Online Marketing Package, we will also create a custom-designed advertisement banner for you, which you can use to promote your site via paid advertising or banner exchanges.

We are always happy to develop custom marketing packages to suit your exact needs. Please contact us by phone at 1-866-742-9150 or online using our quote request form to discuss how you would like to promote your web site or your company as a whole.

Midwest New Media also offers the following marketing services, which can be purchased individually or as an enhancement to a web site promotion package:

No matter whether you have an e-commerce site or a simple online brochure, call us today at 1-866-742-9150 or use our online quote request form to find out how your web site can get noticed!