Social Media Consulting & Online Reputation Management
During the past few years, social media services such as Facebook, LinkedIn and Twitter have seen an explosion in popularity, and have drastically changed that way the people interact with each other. Perhaps more importantly, they have altered the way that leading companies interact with their customers, the press, and prospective employees.
Are You Participating Effectively?
Any organization that's serious about marketing in today's economy simply cannot ignore the social media tools that are now available. For many industries, they're the most effective and affordable means of reaching out to new clientele and gathering reliable, real-time market data.
- Every day, roughly 8-10 million messages are posted on Twitter1, most of which are publicly searchable as soon as they are posted. Want to know what people are saying about your new product? Find out in a matter of seconds, at any time of the day or night.
- More than 100 million users log onto Facebook every day.2 Facebook's unique advertising platform allows organizations to reach specific audiences and target demographics, and then receive detailed customer feedback about their ads.
- LinkedIn is a remarkably effective networking tool for professionals seeking to gain access to customers with buying power. In fact, 66% of LinkedIn users are decision makers, or have influence over purchasing decisions, at their companies.3
Participating in social media is typically free and relatively easy, but in order to do so effectively on behalf of your organization, it's necessary to have a comprehensive understanding of the concepts behind social media, as well as best practices relating to each social networking service. Otherwise, you'll end up wasting a great deal of time and energy, or even worse, do harm to your reputation.
This is where we come in. Midwest New Media can assist you in formulating a methodology for engaging your customer base using social media, and then help you track the results of those efforts and determine appropriate next steps.
If you're ready to learn more about maximizing your marketing dollar through social media, please take a moment to request a consultation or call us at 1-866-742-9150.
1 GigaTweet, May 2009.
2 Facebook, May 2009.
3 Anderson Analytics, November 2008.