At Midwest New Media, we serve clients in the ways that best align with their own capabilities and needs. In many cases, this means working alongside an organization’s in-house staff to help them make the most of their Internet marketing and technology solutions.
A few examples of how we can help:
- Digital Workflow Consulting™ – We work with companies and non-profits to help them to streamline their internal communications to help maximize productivity and minimize distractions and duplication of effort. Our unique collaborative process includes defining objectives, identifying and resolving barriers to success, developing communication processes, selecting and deploying the right tools, knowing how and when to use them, and gaining team buy-in through demonstrated effectiveness.
- Conversion Rate Optimization – We help organizations understand the principles behind a successful, customer-focused website, implement changes to align to those principles, measure results, and make ongoing adjustments as needed.
- Content Strategy – We use advanced research methods to help marketing professionals identify topics and messaging for their website, social media platforms, and other customer-facing communications.
- Website Accessibility – We assist organizations in bringing their websites into conformity with web accessibility standards such as WCAG and Section 508.