Video Production

If a picture is worth a thousand words, what is a video worth?

Midwest New Media helps businesses transform their online presence and boost sales by providing professional quality video production services at a fraction of the cost of other companies. In addition to producing videos for websites, we can assist organizations in developing videos for other purposes, including television advertising, company training, and tutorials/how-to guides for customers and clients.

We can help whether you have your own videos, photos, and material and need someone to edit it together, or you need us to generate content for you. For local clients, we also offer photography, videography, and certified drone videography as part of our video production services. Our goal is to create the highest quality and utility content with the least effort for you.

How does video affect sales conversion rates?

Videos appear in 70% of the top 100 search result listings and viewers are 64-85% more likely to buy a product after watching a video.1 In other words, if you’re serious about attracting traffic to your site and and converting sales then video is an indispensable asset.

What is the ideal length of an online video?

Shorter is better. Most viewers are browsing and have a limited attention span. For this reason, the ideal video length is anywhere from 30 to 60 seconds; anything shorter, and it is difficult to get your message across, while longer videos often don't get watched in their entirety. Because viewers tend to stop watching a video as time passes, it's important to convey your message early in the video, and to use the remainder of the video to reinforce that message. It is also important to keep your platform in mind, there are different optimal lengths for videos whether you’re posting to your website, Facebook, Twitter, Instagram, or YouTube. Midwest New Media can help create the right video for your audience.

The following video, which we produced for one of our clients here in Cincinnati, is a great example of these guidelines:

How much does video production cost?

The cost of producing a video can vary greatly, and depends on the nature and length of the video, the preparation involved (such as script writing), the amount of footage being recorded and used, and the extent of the editing work being done. Because many of our clients are small businesses on limited budgets, we make efficiency a priority, and can help clients find ways to keep their video production costs in check. For us, the typical cost for producing a single online video typically ranges from several hundred dollars to a few thousand. The range is usually higher for other types of videos, or for videos longer than 30-60 seconds.

Will video help me get website traffic?

If done properly, it absolutely can help. However, video is most effective when it is incorporated into a more comprehensive marketing strategy that involves content development, social media, and search engine optimization. For example, it is important to have an understanding of the information your target audience is seeking, and to create a variety of content about relevant topics and/or search phrases. This often involves research, extensive copy writing, social media engagement, and a variety of other tactics.

Do you work with clients outside Greater Cincinnati?

Although we provide video production services in Cincinnati, we also serve clients elsewhere in Ohio and throughout the United States. Even if you're not located in the Cincinnati area, we may still be able to turn your photography or raw video footage into a polished, professional looking online video.

How do I get started?

If you're looking for the right video production company to take your marketing efforts to the next level, just call or email us to request a free consultation. We'll answer your questions, talk about your goals, and discuss how to achieve them through online video.

1 Source: BigCommerce

Please tell us about your project (scope, deadline, budget, questions, etc.) and we'll follow up ASAP, usually within one business day.