Responsive Web Design Cincinnati

Approximately 30% of all website traffic comes from mobile devices, including smartphones and tablets, and many businesses are seeing rates of 40% or higher (including a sizeable percentage of our clients).

Mobile visitors usually have different intentions in comparison to those on desktop and laptop computers. A typical scenario is that when a person is interested in buying a product or a service, they'll start by doing research on their phone or tablet, and then when they're ready to make a purchase, they'll complete the transaction on their computer.

Because of this, it's important for your website to not only function properly on mobile devices, but also to cater to the needs of mobile users. In the past, this was accomplished by creating a separate mobile website (e.g., m.example.com), but there are multiple drawbacks to this approach:

  • A separate mobile website can be time-consuming to create, because it's essentially the same as designing and developing a second website for your company.
  • In order to send visitors to your mobile website, you have to detect that they're on a smartphone or tablet and then redirect them. It's virtually impossible to accurately detect all mobile devices, because there are so many devices on the market.
  • With a mobile website, you now have two versions of your site to maintain and update, increasing the time and cost involved in website maintenance.
  • Many mobile websites don't include the same content as the "full" version, which can have the unfortunate side effect of making parts of your site inaccessible to mobile users. If someone tries to visit one of your site's interior pages on their phone, but a mobile version of the page doesn't exist, they typically will be redirected to your site's main page. From there, they'll have to look for and select the "Full website" link, then browse to find the page they were trying to visit. Most users will just give up rather than going through that process.

Fortunately, there's a solution to the problem of mobile websites: responsive web design.

A responsive website is one whose appearance adjusts to the screen size of the user. Because of this, the site can appear to have a somewhat different design on smartphones and tablets, when in reality it's the same site. You can create multiple variations, or breakpoints, for the same design—for example, you might have a mobile view, a tablet view, and then a desktop view. In other cases, a design will completely fluid, where the design is basically the same but it scales to fill the screen.

Responsive web design in Cincinnati

The key benefits of a responsive web design include:

  • Reduced cost of implementation
  • Improved accessibility and usability for the user, which helps reduce your site's bounce rate and can improve your conversion rates and ROI
  • Greater ease of maintenance
  • Device independence (i.e., not having to design for specific phones, tablets, and platforms)
  • Improved search engine optimization by eliminating duplicate content; in fact, Google recommends responsive web design as the best way to optimize a website for smartphones

Midwest New Media has a wealth of experience in responsive web design and has worked with organizations here in Cincinnati and elsewhere in the United States to help them do a better job of catering to the needs of mobile users.

If you've been stuck with an outdated mobile website and are interested in upgrading to a responsive website design, please send us an email or call us at (513) 742-9150 to request a free consultation.


Please tell us about your project (scope, deadline, budget, questions, etc.) and we'll follow up ASAP, usually within one business day.