Midwest New Media, LLC

Midwest New Media, LLC - Website Development, Maintenance and Consulting for Nonprofits

Request a free consultation: (513) 742-9150

Blog

Although most entrepreneurs are too busy establishing their business to spend time on marketing, there is one essential step that must be taken before you do anything else. Your business needs a logo.

Why do you need a logo? Once your company has a name, it needs an identity, and that’s where your logo comes in. A logo serves the following vital purposes: [Read more…] about Why Do I Need a Logo?

Often our clients ask, “Can you get our site listed on Google?”

There are many factors that are considered by search engines in how they rank websites. However, Google and other companies guard their systems and “formulas” carefully, and divulge little information on exactly how they rank the websites they list. [Read more…] about What Search Engines Want

Filed Under: SEO

There are hundreds of companies in every major market that offer web design and development. How do you tell the good ones from the bad?

Don’t simply take someone’s word for it. Selecting a web development firm should be treated like hiring an employee, and as such, it’s important to ask the right questions when interviewing one. Here are some questions you should make sure to ask: [Read more…] about Questions to Ask a Web Developer Before Hiring

Internet marketing is accessible to the masses but mastered by few. In a world where virtually anyone can create a website, why should you outsource your web development project?

There are several important reasons you should hire a professional to plan, design and build your website: [Read more…] about Why Should I Outsource My Web Development?

As the saying goes, beauty is in the eye of the beholder — and with that in mind, it’s not reasonable to expect everyone to think your website is beautiful. But an experienced web designer knows that beauty shouldn’t be the primary objective when building a website. Functionality and effectiveness are the key; the design must allow the site to fulfill its purpose rather than impeding it.

And so, for our purposes, “good web design” means creating a layout that enables an organization to accomplish its goals, whether that means converting sales, generating leads, or simply providing important information to its customers. Does this mean that a site should be boring? Not at all. It must be attractive but not over-the-top; appealing but not distracting. [Read more…] about What is Good Web Design?