One of the great things about the Web is that it’s ever-changing. If your company prints 10,000 brochures, chances are good that they will become obsolete before all of them have been distributed. But you don’t have to live with a website that’s out of date, because it can—and should—be revised and enhanced with relative ease.

Of course, every business owner and marketing director should know the importance of having fresh content on their website. But even the most up-to-date sites must occasionally undergo changes in appearance and organization, for the following reasons:

• To maximize effectiveness. As time goes by you should gain a better understanding of the strengths and weaknesses of your site, which often must be addressed through extensive changes to the way the site looks and functions.
• To keep people coming back. Just as a picture is worth a thousand words, visual changes and new interactive features can be many times more effective than content updates in generating repeat traffic.
• To show that you’re still around. It may seem trivial, but when you see a site that hasn’t changed in years, sometimes with a “last updated” date from the previous decade, what does that say about the company it represents?
• To improve with the times. Technology and design trends change constantly. Overhauling your site can help keep your company competitive while allowing you to take advantage of new ways to enhance your customers’ experience.

So how often does your site need a new look? Typical, redesigns are necessary every two to five years, depending on the effectiveness of your existing site, the availability of new technology, and the needs of your target audience.

Remember, every visitor to your site presents an opportunity to gain a competitive advantage and improve your company’s bottom line. Does your website help you do that? If not, we invite you to give us a call today at (513) 742-9150 or submit an inquiry right now.